The article examines the significant influence of social media on Colombian media outlets, highlighting how these platforms facilitate rapid information dissemination and foster direct interaction with audiences. It discusses the adaptation of traditional media to attract social media users through visual and concise content formats. Key challenges include competition from social media, the spread of […]

The representation of Colombian culture in media encompasses a diverse and multifaceted portrayal of the country’s traditions, customs, and cultural richness. While media outlets highlight aspects such as music, gastronomy, and biodiversity, they also risk perpetuating negative stereotypes that distort reality. The article examines how these narratives are shaped by ethnic and social diversity, including […]

Independent journalism in Colombia is a practice aimed at delivering news and analysis free from political or economic influences, prioritizing truthfulness and transparency. It has gained importance over the past decade, driven by a demand for objective information and the rise of digital platforms that enable direct communication between journalists and the public. However, independent […]

The article analyzes the coverage, popularity, and audience of sports content in Colombian media. It systematically examines how sports events are represented across various platforms, including television, radio, print, and digital channels. Key findings indicate that football accounts for 70% of sports coverage, with a significant portion of the audience being young males aged 18 […]

The article focuses on the analysis of advertising in Colombian media, examining the strategies and effectiveness of various advertising campaigns across television, radio, print, and digital platforms. It highlights the crucial role of social media, where 70% of Colombians prefer advertising content, and discusses the rising trend of digital advertising spurred by consumer behavior changes, […]

The relationship between media and human rights in Colombia is crucial for the promotion and protection of these rights. Media outlets play a significant role in reporting human rights violations, including violence, forced displacement, and the assassination of social leaders, while also highlighting the struggles of affected communities. Despite their importance, journalists face threats such […]

¿Qué es el análisis del contenido deportivo en medios colombianos? El análisis del contenido deportivo en medios colombianos es el estudio sistemático de la cobertura y representación de eventos deportivos en estos medios. Este análisis evalúa cómo se presentan los deportes en televisión, radio, prensa escrita y plataformas digitales. Se examinan aspectos como la frecuencia […]

The article focuses on the current state of digital media in Colombia, highlighting its sustained growth and the increasing access to the internet and mobile devices. As of 2022, 68% of the population had internet access, with a notable shift towards digital news consumption; 60% of Colombians prefer online news sources over traditional media. Key […]

¿Cuál es la relación entre los medios y los derechos humanos en Colombia? La relación entre los medios y los derechos humanos en Colombia es fundamental para la promoción y protección de estos derechos. Los medios de comunicación desempeñan un papel crucial al informar sobre violaciones de derechos humanos. Esto incluye la cobertura de casos […]

¿Cómo influyen las redes sociales en los medios colombianos? Las redes sociales influyen significativamente en los medios colombianos. Estas plataformas permiten la difusión rápida de información. Los medios tradicionales adaptan su contenido para atraer a audiencias en redes. Esto incluye el uso de formatos visuales y breves. Además, las redes sociales fomentan la interacción directa […]